WhensouthLondonbuilderCharlesPercivalHartsetup
hiseponymousbathroombusinessin 1937 largelyfortrade,
hecouldhavehadlittleideathatit wouldonedaybecomea
design-ledemporiumshowcasinga hostofforward-thinking
technologiesandcutting-edgestyles.Nonetheless,through
thedepression,warandpost-warausterity,heopenedfive
storesinLondonalongwithhissonsJohnandTom.‘Key
toourcreativityis thatovertheyears,wehaveintroduced
so many design-led brands to the UK, including Duravit,
Gessi,CieloandBisazzaBagno,’saysRachel.‘We’vealso
highlightedthebestproductdesignsbyluminariessuchas
PhilippeStarck,PatriciaUrquiola,JaimeHayon,Jean-Marie
Massaud,IndiaMahdaviandSiegerDesign.’Thecompany
continuestodevelopitsownin-houseproducts,too,from
JohnHart’sinnovativeWaterlooshowervalvein1992,which
wentontobecomethebiggest-sellingvalveofthedecade,to
itsclassicLondonrange.ItsflagshipshowroominWaterloo
is a magnet for those seeking trend-led inspiration.
Yousef Mansuriheadofretaildesignand
raChel Martin merchandising director, C.P. hart
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