Opinions, thoughts & advice
DESIGNING WITH
BRAND AT HEART
ShopTalk’s Paul Ferry on the importance of
brand expression in great web design
There aren’t many terrible websites
out there. There are so many generic
templates available, many for free, that
most of them are okay. But there’s
certainly room for more great websites.
A website is one of the most important
part of a brand’s arsenal. It’s a shopfront,
a dedicated environment in which to
communicate with vast numbers of
people. And to each of those people, what
t he y see, feel and e x per ience wh i le t he y’re
there goes a long way toward shaping how
they perceive that brand. It’s the
difference between the amazing and the
average. So how do we get it right?EARS OPEN, PEOPLE
Really listening to the people behind the
brand is vital. Those initial meetings are
the perfect opportunity to take in as much
as possible and get under a brand’s skin.
Of ten, a lot of what gets throw n up won’tBRAND VALUESQ&A 33
Lisi Linhart, the Austrian developer, conference
organiser and speaker, discusses her passion
for web animation
INTERVIEW 26
Shopify’s director of UX, Verne Ho, talks about
building virtual assistant Kit and what he’s
learned about conversational interfaces
ESSAY 22
The global internet is heading towards a schism
brought on by security concerns. Charl van der
Walt explores how this will affect you
Phot
o:
Cynthia^ Nguyen