2019-06-01 net

Design challenge

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MY MONTH

What have you been

working on/doing this

month?

I spent a week overseas

in Evansville, US, with

one of our main

customers working on

new marketing

strategies for 2019. I’ve

been involved with

marketing on proposals

focusing on the identity

of a professional sports

organisation.

Which two websites

have you visited for

inspiration?

Muzli and CSS Winners

What have you been

watching?

Star Trek, MasterChef

and my first live

basketball game

watching Evansville

Acers!

What have you been

listening to?

Apple Playlists

DAMIEN FISHER

TANK TALKS

Annual event delivering presentations on maximising business potential utilising creativity, digital and strategy

Tank Talks is an invitation-only event,
exclusively held for friends and clients of
the award-winning Fishtank agency. Food, drink
and gift bags are provided, while members of
Team Fishtank share presentations with insight
into their respective fields of expertise. The
attendees will be from varied sectors and job
roles so the design had to appeal to a wide
demographic. The website needed to work on all
platforms using colourways and fonts taken from
the agency brand toolkit. The conference is set to
be held once a year, so the date had to have clear
visibility along with the event partner. A
traditional burger menu hides all the generic
content, leaving space for important event call
outs, including social media and guarantee your
place messaging. A large emphasis was placed on
the success of the previous year’s event and
displayed in numbers. Most importantly, video is
king and can be viewed instantly on all platforms,
taking up two thirds of the screen real estate.

CLOSE UP

(1) The event date is positioned at the top of the website

with clearly visibility. The associated event hashtag is

underneath and will be used on a large screen at the

event, pulling comments in from all social channels.

(2) We opted for a burger menu for all the regular

event information to make the header clutter-free. (3)

Important content displays an overview of the previous

year’s event and success in numbers. (4) To sp a r k

engagement, a video plays from the previous year’s

conference and is instantly prominent. Video content

lasts no more than 30 seconds to avoid losing the user.

(5) All social media channels are visible in a fixed position

when scrolling vertically. The event is heavily driven

on new and exciting technologies and these will be an

educational resource for the topics raised. (6) The event

sign-up button to guarantee your place also remains in

a fixed position when scrolling. The feature labels how

many attendees are already booked, creating a sense of

urgency with limited places available.

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