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D
esign that resonates with an
audience is about more than
clever copy and well-crafted
photography. An intuitive
website goes deeper than
thoughtful information architecture
guiding users toward their destination.
Peeling back the layers will bring you to
a core principle in design education: the
decisive selection of colour.
The validity of colour psychology as a
marketing strategy is an often-debated
topic because we each have different
preferences. Your favourite colour may
be blue. Or it may be orange. Or purple.
Red? You get the point. But couldn’t
that suggestion also relate to any
design methodology? When designing
a website, are you trying to design it for
one person or are you trying to connect
with a generalised audience that is
representative of your ideal customer?
The base of successful design requires
you to remove the bias of an individual
and step back to see how it affects a
larger audience.AUTHOR
JOSHUA GARITY
Garity is the founder of
both UX Triggers and
Candorem, a 68-time
award-winning UX
creative agency based
out of the United States.
w: joshuagarity.com
t: @iamlucidUse colour to shape UX