(Brent) #1
Recruitment
HIRING HICCUPS
As the owner of a small but growing
digital agency, I’ve tried to advertise for
web designers but have had no enquiries

at all. I realise I need to be more proactive
and go out and find people but don’t really
know where to start. What do you advise
in terms of first steps?
Name and address withheld

Regarding ‘design sprints’, the word ‘sprint’


implies to me that you’ll be exhausted at the end


of it. Is that the case? And, if not, do you think


that ultimately another term for this process


might help break down any resistance to it


within an organisation?
AJ, Norway

QUESTION OF THE MONTH

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Practical


advice from


industry experts


DAMIEN FISHER
Fisher founded digital
marketing agency and
web design studio
Fishtank 10 years ago.
Based in West Yorkshire,
its client base spans the world.
w: fishtankagency.com
t: @teamfishtank

ROSS CHAPMAN
Chapman is product/UX
designer at Etch Sprints,
where he runs design
sprints, leads digital
product design and
coaches upcoming designers.
w: http://www.lovedesignsprints.com
t: @rosschapman

THIS MONTH FEATURING...


RC: No way! Exhaustion certainly isn’t the goal. A design sprint is simply a way to
reduce the risk of bringing something new to the market, improve a failing feature or
can be seen as a replacement to the usual ‘discovery phase’.
I personally haven’t found resistance to calling it a design sprint within an
organisation, as it sounds similar to a development sprint. However, I know in the
enterprise space they’re often called other things such as concept projects.
Resistance may come from the business not being ready to try a new way of working
or adjusting their calendars. That’s why sharing the outcomes is so important and
demonstrating opportunity cost. A design sprint can be a quicker and cheaper way to
understand
whether an idea or
solution has any
merit at all.

Despite the name, design
sprints shouldn’t be
exhausting; it’s just a quick
way of deciding if an idea
has any merit