2019-05-01+Web+Designer+UK

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sexwise.fpa.org.uk

exualhealthcharityFPAneededa distinctive

brandandmobile-friendlywebsiteforits new

campaign,fundedbyPublicHealthEngland.

IE Digitalcreatedeverythingfromthe

campaign’sname,thetoneof voiceandmessaging,to the

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witha mobile-friendlyDrupal8 website.

IE carriedoutextensivestakeholderresearchand

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sitewasbuiltin Drupal8 andlooksbeautifulonall

devices,especiallymobiles.

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canbe comparedside-by-side.

Sexwiseis a highlycrediblebrand,andthewebsite

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numerousNHSandhealthorganisations,andcharities.

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Woman’sHourprogramme,andthebrandenabledFPAto

partnerwithPHEontheirProtectAgainstSTIscampaign.

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“Alloftheabovegetusinvitedtorespondtoproject

briefs,andmoreoftenthannotwe’lleitherwinthework

orcomea veryclosesecond.Wescanthemarketfor

tendernoticesandoccasionallyrespondtothese,but

we’rereallyselective.Withoutanypriorrelationshipwith

theclient,weneedtobeabletomakea solidcasefor

whyweshouldgofora blindtender.Sowe’llonlyselect

oneswherewebelievewe’reabsolutelythebestagency

forthejob,withthecasestudiesandexperiencetoback

it up.We’llneverproducespeculativecreativeworkfora

pitchthough– ourconsultancyprocessis fartoo

importanttojustblindlysubmitdesignswithoutthe

insightandstakeholderresearchtobackit up.”

WebDesigneraskedOllieif hecouldpointtoa

pieceofworkthatencapsulatestheIEdesign

philosophy.“TheSexwisewebsiteis a greatexample

ofourwork,”heexplained.“Thiswasa newcampaign

brandcreatedforthesexualhealthcharityFPAand

fundedbyPublicHealthEngland.

“It’sa greatexampleofourthreecoresectors

overlapping,becausetheyarea healthcharity,with

aneducationalremit.IEcreatedthebrandaswellas

themobile-firstwebsite,allinformedbyrigorous

research.WelovedworkingwithFPA,andthe

relationshipis stillgoingstrong.We’vecontinuedto

makeincrementalimprovementstotheSexwisesite

basedonuserdata.Also,we’vesincerebuilttheFPA’s

mainwebsitetoo.Lastly,Sexwisehasbeenshortlisted

fora coupleofawards,whichis theicingonthecake!”

Howanagencyapproacheseachpieceofwork

cantakemanyforms.IEhasa structuredapproach

thatEdWilkinson,IE’sDigitalServicesDirector,

outlined:“Ona typicalproject,weinvolveindividuals

witha breadthofexperience,coveringdifferentareas

ofexpertise.A DigitalConsultantkicksofftheproject

andhelpstodefinewhatsuccesslookslike,creating

userjourneysbasedontheclient’sgoals.

gham.

hata creative

lookslike.

Toreachitscoredemographic,thes

toworkflawlesslyonmobiledevices.

profile___________________________________________________ 41

Design Values

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OLLIE LEGGETT

FOUNDER AND BRAND

CONSULTANT