Macworld - USA (2020-09)

(Antfer) #1
IMAGE: IDG SEPTEMBER 2020 MACWORLD 7

I


wrote my first story about Apple in
1993, meaning I’ve been covering
Apple for 60 percent of its existence.
Lately, I’ve realized that beyond a few
major milestones, most people don’t really

remember Apple as anything but a
technology titan. But the two very different
Apples of the 1990s and early 2000s are
worth remembering, rather than losing
them in a hazy muddle that begins with

The most invisible and influential


eras in Apple history
Apple’s business approach and position in the market has varied over the years.
BY JASON SNELL

MACUSER


News and analysis about
Macs, macOS, and Apple
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