Does it feel private?
I’d say the lack of likes and comments give users a sense
of ownership over their space that serves them in a
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some way.
And that’s a part of why so many of VSCO’s
users—75 percent, in fact—are younger people?
Yes. This young generation is remarkably self-aware
and interested in social media that serves them, and
makes them better, and meets their needs. And
they’re really choosy about where and how they share
their content.
We’re seeing a lot of awareness of the need for self-
expression and the value that has for mental health. I
think there is a popular opinion of young people that all
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that’s not the side of the youth we see at all. We see
people that are very ambitious to create the world they
want to live in, and I think that as we move into more
video, more mixed-media, giving people more ways to
create, we expect to see more people coming to VSCO to
be a part of that.
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I’d say the lack
of likes and
comments
gives users a
sense of
ownership over
their space that
serves them in
a different way.