W
e’ve recently moved into this
beautiful space, in the London
Fields area of Hackney in
London. We know the area really well:
our previous studio was just a stone’s
throw away. It was a much larger space
that we sub-let to other creatives, and
we met some amazing people during
this time. But when our lease came to an
end it felt time to move on.
Our new studio was previously
occupied by Ab Rogers Design, so
everything is custom designed and built
for the space. As soon as we saw it, we
loved it. The light is magical and it’s alovely calm space in a bustling area. From
the moment we moved in it’s felt like
home, and we have friends and clients
keen to drop by – always a good sign.
You can’t miss the building’s unique,
bright yellow doors from the street ( 1 ). It’s
a colour that we’ve embraced with our
new window vinyl.
The three founders of Land of Plenty
have known each other for well over 10
years. As well as being designers, we all
happen to be green-fingered, too. Our
initial small collection of plants has grown
with us over the years, multiplying by
swaps and loans from friends and studiomates. Some of the more mature ones
had to be given away as gifts when we
moved, but the remaining green makes
for a pleasant working environment ( 2 ),
and we wouldn’t be without them.
We aim to go to at least one cultural
talk or event a month as a team. One of
our first as Land of Plenty was the Smile
in the Mind talk that the Partners (now
Superunion) gave for the TypoCircle. At
the end they raffled off lots of smile-
enducing work, and we managed to get
our hands on this poster ( 3 ). It’s a
calendar for a toilet cubicle company, of
all things, in which you ‘spend a penny’ togreen and pleasant land
Marc Atkinson, co-founder and creative director of Land of Plenty, describes the studio’s relaxed vibe
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