Computer Arts - UK (2019-06)

COMPUTERARTS.CREATIVEBLOQ.COM

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mark the current day. It’s a lovely piece of
work by a company that we’ve always
admired, and a constant reminder to us of
the importance of an idea. If we can also
make people smile along the way, then
we’re all happy.
The board ( 4 ) is our essential project
development space. This is where we pin
up visual reference, notes and designs,
and crit them together. One of the jobs
we’re most excited about on the board at
the moment is a brand identity for a new
brewery out in Portland, Oregon. It’s the
venture of some close friends of ours, and
is set to launch soon.

Last year we started work on the

brand identity for The Commonwealth,

the re-development of an eight-storey

neogothic building in downtown

Memphis, Tennessee. Memphis has been

on the up in recent years, so our clients

saw this as the perfect opportunity to

improve the city further. As well as being

their new home, it will include street-level

retail offered to local ventures, and a

space for community events. On a site

visit, our client Stuart took us to an NBA

game and bought us this basketball ( 5 ).

It’s an awkwardly shaped piece of hand

luggage, but a lovely souvenir.

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PEOPLE