INSIGHT JUNE 2019
COMPUTERARTS.CREATIVEBLOQ.COMDISCUSSIONTWEET @COMPUTERARTS OR FIND US ON FACEBOOKGREG BUNBURY
Graphic designer
http://www.bunbury.uk.comHASHMUKH KERAI
Motion designer and 3D illustrator
http://www.hashmukh.com“You can’t make work to be seen, before
you learn to see. Ways of Seeing by John
Berger was responsible for a pivotal shift
in my early life as a designer. It was the
mid-90s, and I was a week into a design
studies degree. For our first assignment,
our lecturer tasked us with the analysis
of a glossy, print fashion ad.
My initial responses were subjective and
uninspired. Then the lecturer set down
some pages from Ways of Seeing and
right there, the whole world opened up
to me. When I came back to class the
next day, I was a different student.
I began to understand composition and
context in every ad I saw. I recognised
the inherent tension that advertising
creates, and how to replicate it. But
most importantly, it made me want to
create meaningful communications:
images worth seeing.”“Show Your Work! 10 Things Nobody
Told You About Getting Discovered by
Austin Kleon was a big inspiration for
my freelance career.
As a designer straight out of university, I
decided to jump into the hectic world of
advertising. The way to be noticed by
agencies and studios is to put out work
that can be found by your potential
clients. But this is tough when you hide
your work out of embarrassment.
In the book, Kleon talks about not only
sharing your work, but process too; to
make sure you can produce something
and be done with it. I feel most creative
people take their work too preciously,
leaving you vulnerable when it’s finally
ready to be shared.
This book helped me start posting work
on social media, allowing for feedback,
and moving on to the next project.”What books have had the
most impact on your career?
SARA LAI
Art director
http://www.saralai.com“The Elements of Typographic Style by
Robert Bringhurst was recommended to
me by Paulus Dreibholz, my tutor at
Central Saint Martins, on the first day
of our class. Over the years, this little
design bible has proved to be invaluable.
It packs in the whole 360 degrees of
typography, and has come in handy for
practically everything I’ve worked on.
Not only does it cover the basics of type
and grid rules, it also offers insights that
are philosophical and historical. I’ve
used it when I needed inspiration for
layouts and projects – even ones that I’m
working on eight years later.
One of the chapters I enjoyed the most
was about the typography of music
systems in relation to layout grids. Oh,
and the appendix of the Latin alphabet
and its characters is a great piece of
eye-candy that all designers will love.”DAVE YATES
Every list of design books
needs to start with The
Design of Everyday Things
by Don Norman.@NELSONGT
History of Graphic Design
by Philip Meggs. This is
a treasure for history
and inspiration.@POODLEHAT_76
The Art of Looking Sideways
by Alan Fletcher. My go-to
book for clearing the mind
and finding new inspiration.ANDREW MANNING
Design is a Job and You’re
My Favorite Client by Mike
Monteiro. Essential reading
for anybody who’s serious
about climbing the ladder in
the design industry.TOM CLEVERLY
Don’t Get a Job... Make a
Job: How to Make it as a
Creative Graduate by Gem
Barton. Gave me a desire to
freelance!