Computer Arts - UK (2019-06)

JUNE 2019

COMPUTERARTS.CREATIVEBLOQ.COM

HIDDEN DEPTHS

THE NEW YORK TIMES FOR KIDS

by Sawdust

http://www.madebysawdust.co.uk

Typography specialists Sawdust (Jonathan Quainton

and Rob Gonzalez) were briefed to design a piece

of typographic art that was inspired by optical illusions

for the cover of The New York Times for Kids Sunday

supplement. “The objectives were to make it visually

engaging and fun to solve,” says Gonzalez.

The finished work uses variations in line thickness

and direction to spell out a message. The first part is

easily read, while the second part is semi-hidden. “We

combined two techniques to create a message inspired

by both optical illusions and optical art,” says Gonzalez.

“The first technique and the start of the message, CAN

YOU SEE, is revealed through a change in line weight,

while the second part of the message, WHAT I SEE?, is

created by a change in line direction.”

SHOWCASE