JUNE 2019 NB STUDIO FOR PETIT PLI
PROJECT FACTFILE
BRIEF: To create a new brand identity for children’s clothing
company Petit Pli comprising a logo, brand design guidelines,
photographic style, website and packaging for shipping.
AGENCY: NB Studio, http://www.nbstudio.co.uk
CLIENT: Petit Pli, https://shop.petitpli.com
PROJECT DURATION: One year for all branding, three
months for the packaging aspect.
LAUNCH DATE: December 2018THE BRAND CONCEPT
By Alan Dye
Petit Pli is a company that’s designed a
revolutionary new way of making children’s
clothing. The fabric the clothes are made from
expands as the child grows, as the pleats
within it unfold. Instead of replacing your child’s
clothes two or three times a year, you simply let
Petit Pli garments expand as they grow.
Thanks to its innovative, sustainable
approach, not to mention great design, Petit Pli
won a D&AD Impact Award in 2018. Following
that, we were introduced to its founder, Ryan
Mario Yasin, via D&AD and were asked to create
a new visual identity for the company.
Our approach to the new branding focused on
four themes: sustainability, fashion, aerospace
engineering and, of course, kids. The look
and feel we developed is fun, simple and very
human, while the logo we created is inherent
to the folding, expandable nature of the fabric
technology the company has invented.
When it came to the packaging, we wanted to
take things even further. Children love playing
with empty boxes and so we thought, ‘Why not
turn the packaging into a plaything?’ In line with
the branding, the packaging is a unique Petit Pli
take on this idea.01 Creating
reusable
packaging for
Petit Pli children’s
clothing was one
of the most
challenging parts
of NB Studio’s
branding project
with the company.
02 The space-age
nature of the
clothing – being
able to unfold and
expand to fit a
growing child- means an
origami rocket
pack makes
perfect sense.
02ALAN DYE
Creative director, NB Studio
Co-founding NB Studio in 1999 with Nick Finney,
Alan Dye believes the secret to great design is not
in your kerning, how many late nights you work or
how much caffeine you consume, but in how much
you love your work. In addition to identity design, he
specialises in information design and typography.