Sports Illustrated magazine has been sold for
$110 million to a company that specializes in
managing fashion, entertainment and sports
brands, including marketing rights to Shaquille
O’Neal and Muhammad Ali.
The seller, Meredith Corp., will continue
running the print edition and the website
SI.com for at least two years. Its editor and
publisher are staying on, and the magazine will
have editorial independence.
The deal lets Sports Illustrated grow in new areas
such as esports, while Meredith can continue
to “produce independent, award-winning
journalism and storytelling,” Sports Illustrated
Editor-in-Chief Chris Stone said in a statement.