An upcoming book by Netflix co-founder
Marc Randolph turned out differently than he
had expected.
Randolph’s “That Will Never Work” is coming out
Sept. 17, Little, Brown and Company announced
this week. Randolph had intended to write a
how-to book, but ended up writing more about
his life, working in lessons he learned along the
way. He will also share some encounters with
fellow business giants, like the time in the late
1990s when he and Netflix co-founder Reed
Hastings considered selling the company to
Amazon.com.
Randolph, who left Netflix in 2002, said he took
a more personal approach at the suggestion of
his editor, Phil Marino. He told during a recent
interview that he wanted to write an “honest”
memoir, covering both mistakes and triumphs.