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MacKenzieCollins
CommercialBankingRelationshipManager
WellsFargo
In2001,JeffstartedHongLanMoneyTransfer
to serveimmigrantslike himin OrangeCounty,
California’s LittleSaigonneighborhood.Now, it
transfers$675millionannuallyin dozensof states.
ConnectingCountries
ConnectingJeffwithhis
customersonline has
openedupawhole new
revenue stream.
“
WellsFargoprovidedthetechnology to
enableHongLan’s customersto move
moneyusingthecompany’s website.
Going Digital
WhenJeffHoaTruong and his sister immigrated
to theUnitedStates in 1979, in the first month,
theysent$100backto theirparentsin Vietnam.
“Wewere so happy to helpthem,” saysJeff.
Butit was dependent on customers
physically handing over the cash or
check.When the pandemic hit, “our
business went from 100% to zero
overnight,” says Jeff.
Full Stop
“Now,our customers can pay for
school,food and healthcare for
folksback home without
interruption,” Jeff says.
Opportunity
Across the Ocean