Bloomberg Businessweek - USA (2020-08-31)

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◼ CONTENTS Bloomberg Businessweek August 31, 2020

Cover:

Photographsby

ChristinaPoku

forBloomberg

Businessweek

CORRECTION TheAppleentryin theTechAntitrustScorecard(Business,Aug.17)misplacedDemocratic

RepresentativeValDemings.Ms.DemingsrepresentsFlorida’s10thcongressionaldistrict.

PRO GAMER CALANDRELLI: PHOTOGRAPH BY BENEDETTA RISTORI FOR BLOOMBERG BUSINESSWEEK

◼INBRIEF 6 ExxonexitstheDow● TikToksuesTrump

◼OPINION 7 TheU.S.needsa coherentstrategytofacePutin’sRussia

◼AGENDA 7 India’sfirst-quarterGDP● A newMercedesS-Class

◼REMARKS 8 DearFed,it’sme,thestockmarket.Thanks!

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BUSINESS 10 ConveniencestoresgoonlinetocountertheCovidslump

12 Chinesefactorieswishfora verymerryChristmas

13 BlueApron’sCEOsaysthehome-cookingboomwilllast

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TECHNOLOGY/ 15 Thevideogamebizis hot,butissuesoffairnessremain

VIDEOGAMES 17 Lockdownboredomfuelsbigspendingbyplayers

18 Allworkandnoperksforthegameindustry’spermatemps

19 MicrosoftbringstheNetflixsubscriptionmodeltogaming

21 WhyMinecraftandRobloxareonyourkid’ssyllabus

22 ▼E-sportsteamsgetseriousabouttraining

24 Sony’sTheLastofUsPartIIupsgaming’scinematicgame

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FINANCE 26 Norevenue,nobusiness,andplentyofwillingIPObuyers

28 Inflation-waryinvestorsturntogold,Bitcoin—andwhisky

29 Investingin racialdiversityis hobbledbya lackofdata

ECONOMICS 30 Suburbanhomesalesaregoingthroughtheroof

32 CovidsendsIndia’smigrantshometocastediscrimination

POLITICS 34 Federalsmall-bizaid,$1billionofit, mayhavegoneastray

36 Oncesolidlyred,GeorgiacouldfliptheSenatetoblue

SOLUTIONS/ 38 HowtoreplenishSocialSecurity’sdwindlingtrustfund

RETIREMENT 40 Lowbondyieldsmayputthe60/40strategyouttopasture

◼PURSUITS 59 VirgilAblohpredictsthecloudsoverfashionwillsoonclear

62 Thisfall,makelikea fishermanandstaywarmin theseknits

64 High-endtailorstakemeasurestokeepsuitmakingalive

66 Brand-namequalitywithoutthebrand-nameprice

67 Bulgari’sBarockojewelrycollectionwillturnheads

◼LASTTHING 68 Honeybeesbounceback,butthey’restillvulnerable

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◼ COVER TRAIL

How the cover

getsmade

①

“This week we’re

writing about the

gaming industry’s

pandemic boom.”

“So much to play,

so little time! Yesterday

I woke up, pulled down

the blackout curtain,

and decided to do a

little market research.

I started off with some

Animal Crossing—

checked out the turnip

prices, did a little fishing.

By late morning, I was in

the mood for something

vintage and opted for

Zelda over Mario. It

was a really nice palate

cleanser. I turned it up

after lunch. Hopped

into Call of Duty then

switched to Fortnite.

Eventually I got sick of

dying, so I lay down to

play Candy Crush on

my phone. Rounded it

all out with Last of Us

Part II. By then it was

midnight, and I was in a

state of deep existential

fragility. So, you’re

welcome.”

“Guess there really is a

game for every hour.”

“And an hour for every

gamer.”