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FORBES.COM OCTOBER 20 20RANDALL^ LANEFORBESI’m writing from New York’s Catskills, where I’ve been
running a month-long math, music and mountains
camp for 12 girls. If you’d told me in February that I’d
write that sentence, I’d have countered with about a
trillion more likely ones. But my daughters (and their
friends, it turned out) needed acceleration and op-
portunity. And so here I am, and here they are, along
with two teacher-counselors, a dog, a trampoline and
more cereal, pasta and avocados than I can count.
We’re calling it DIY Camp, as in Dad Innovates, Yo!
With or without the yo!, success or sometimes even
just normalcy demands innovation right now. Forbes
has celebrated that word for more than a century,
but never has the need for entrepreneurs to rethink,
reinvent and reimagine been more urgent. Aside
from the human tragedy of some 200,000 deaths in
the U.S. and counting, thousands of large companies
and small businesses have tanked. Millions have lost
their jobs. Yet if history has shown us anything, it’s
that moments like this—even cataclysmic ones—offer
incredible opportunity.
You can see that throughout this issue. Yes, Netflix
was already an all-time success story, but Reed Hast-
ings, our front cover subject, built a culture that is le-
veraging this moment to change how people consume
content (page 76). We’ll never go back. Facebook
cofounder Dustin Moskovitz is leaning into the work-
from-home shift with his Asana software suite (page
43). Again, we’ll never go back. One of the world’s
richest doctors, Patrick Soon-Shiong, is using his
cancer-treatment regimen to attack the coronavirus
(page 110); new billionaire Tyler Perry is showing how
an outsider can upend the Hollywood model (page
116); Amy Novogratz is using capitalism to make
seafood sustainable (page 54). And so on, and so on.
Amid this horrible year, as you’re reading this the
next great wave of transformative companies is being
generated, and we’ll never go back. Whether you’re
contemplating how to reinvent workplace software or
just sleep-away camp, there’s inspiration aplenty here.SIDELINESOctober 2020 • Volume 203 | Number 4—RANDALL LANE, CHIEF CONTENT OFFICERInspiration Time
CHAIRMAN AND EDITOR-IN-CHIEF: STEVE FORBES; CEO AND PRESIDENT: MICHAEL FEDERLE
EDITORIAL
RANDALL LANE, Chief Content Officer
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Michael Martin, Sydney Melin, Menaka Menon, Jimmy Okuszka, Mary Margaret Soderquist, Elizabeth Strozier, Shelby Tompkins, Blair Walther
DIGITAL
NINA GOULD, Chief Product Officer; VADIM SUPITSKIY, Chief Technology Officer
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Corporate Tech:Adaze Idehen-Amadasun, Julia Kim Peter Hahm; Jiten Bhojwani, Christopher Frank, Justin Harris, Joshua Hartzog,
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Business Intelligence: Robert Salgado, Kelsey Simmons, Gregory Spitz David Johnson; Brandon Bycer, Matthew Haensly, Evelyn Kanu, Alexi Potter,
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Finance/Operations: Cassano, Rosa Colon, Chelsea Deluca, Mike Deochand, Cindy Eng, Nancy Garcia, Iris Garcia, Christie Hansen, Giedre Michael York (Chief Financial Officer); Cristina Baluyut, Noemi Baraket, Oneil Brodie, Adele
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