46
FORBES.COM OCTOBER 20 20CONTRARIANTHE^CLOUD100growing the business slowly. “The
goal was to be fast, but fast in the long
run, not fast in the short run. Now
we’re getting to reap the rewards that
we sowed.”
Asana is indeed picking up speed.
All evidence points to a record year,
thanks in part to Covid-19 and the
way workplaces are changing. (The
company declined to comment on
any financials because it’s in a quiet
period prior to an IPO, likely to hap-
pen this fall.) Traffic to its website is
up an estimated 24% since February,
and revenue is reportedly expected to
hit $236 million, a 66% increase from
a year ago. It’s enough to put Asana at
No. 17 on this year’s Cloud 100, our an-
nual ranking of the world’s top private
cloud-computing companies, up from
No. 41 a year ago.
Moskovitz was just 19 in 2004
when he helped start Facebook with
his roommate, Zuckerberg, in their
Harvard dorm. A year and a half later,
he dropped out and moved to Silicon
Valley with Zuck. He was a jaded 23
when, as head of engineering at one
of the fastest-growing tech companies
ever, he met Rosenstein, a hotshot
one year older whom Facebook had
poached from Google in early 2007.
The son of a small-town Florida psy-
chiatrist and teacher, Moskovitz was
known at Facebook for feats of mara-
thon coding, but otherwise preferred
to hang in the background. A Bay Area
native and Stanford graduate, Rosen-
stein was his perfect foil: a gregarious,
artistic product whiz who had helped
build Gmail’s popular chat service.
At the time, Moskovitz was spend-
ing his weekends and nights building
a simple task manager for Facebook’s
product team to track their projects,
and Rosenstein revealed that he had
tinkered on a similar internal tool at
Google. Joining forces, they spent the
next few months working full-time on
Tasks, which spread across Facebook
to include agendas, product manage-
ment and even a bit of office equip-
ment inventory tracking. Soon, they
became certain that to properly build
the tools they wanted, they needed to- Snowflake
CEO: FRANK SLOOTMAN^1
SAN MATEO, CA
EMPLOYEES: ~2,000
FUNDING RAISED: $1.4 BIL - Stripe
CEO: PATRICK COLLISON
SAN FRANCISCO, CA
EMPLOYEES: 2,800
FUNDING RAISED: $1.6 BIL - UiPath
CEO: DANIEL DINES
NEW YORK, NY
EMPLOYEES: 2,850
FUNDING RAISED: $1.2 BIL - HashiCorp
CEO: DAVE MCJANNET^1
SAN FRANCISCO, CA
EMPLOYEES: ~1,000
FUNDING RAISED: $349 MIL - Databricks
CEO: ALI GHODSI
SAN FRANCISCO, CA
EMPLOYEES: 1,442
FUNDING RAISED: $897 MIL - Confluent
CEO: JAY KREPS
MOUNTAIN VIEW, CA
EMPLOYEES: 1,000
FUNDING RAISED: $456 MIL - Canva
CEO: MELANIE PERKINS
SYDNEY, AUSTRALIA
EMPLOYEES: 1,000+
FUNDING RAISED: $300 MIL - Procore
CEO: TOOEY COURTEMANCHE
CARPINTERIA, CA
EMPLOYEES: 2,000+
FUNDING RAISED: $600 MIL - Rubrik
CEO: BIPUL SINHA
PALO ALTO, CA
EMPLOYEES: 1,600
FUNDING RAISED: $553 MIL - Toast
CEO: CHRIS COMPARATO^1
BOSTON, MA
EMPLOYEES: 1,500+
FUNDING RAISED: $850 MIL - ServiceTitan
CEO: ARA MAHDESSIAN
GLENDALE, CA
EMPLOYEES: 950
FUNDING RAISED: $327 MIL
12. Tanium
CEO: ORION HINDAWI
EMERYVILLE, CA
EMPLOYEES: ~1,500
FUNDING RAISED: $837 MIL
13. GitLab
CEO: SID SIJBRANDIJ
SAN FRANCISCO, CA
EMPLOYEES: 1,309
FUNDING RAISED: $436 MIL
14. JFrog
CEO: SHLOMI BEN HAIM
SUNNYVALE, CA, AND
NETANYA, ISRAEL
EMPLOYEES: 600
FUNDING RAISED: $228 MIL^2
15. Checkout.com
CEO: GUILLAUME POUSAZ
LONDON, UNITED KINGDOM
EMPLOYEES: 750+
FUNDING RAISED: $380 MIL
16. Freshworks
CEO: GIRISH MATHRUBOOTHAM
SAN MATEO, CA
EMPLOYEES: ~3,000
FUNDING RAISED: $327 MIL
17. Asana
CEO: DUSTIN MOSKOVITZ
SAN FRANCISCO, CA
EMPLOYEES: 900+
FUNDING RAISED: $213.5 MIL^2
18. Squarespace
CEO: ANTHONY CASALENA
NEW YORK, NY
EMPLOYEES: 1,143
FUNDING RAISED: $278.5 MIL
19. Auth0
CEO: EUGENIO PACE
BELLEVUE, WA
EMPLOYEES: 700+
FUNDING RAISED: $330 MIL
20. Automation Anywhere
CEO: MIHIR SHUKLA
SAN JOSE, CA
EMPLOYEES: 2,000+
FUNDING RAISED: $840 MIL
21. Mailchimp
CEO: BEN CHESTNUT
ATLANTA, GA
EMPLOYEES: 1,200+
FUNDING RAISED: N/A
22. Gusto
CEO: JOSHUA REEVES
SAN FRANCISCO, CA
EMPLOYEES: 1,300+
FUNDING RAISED: $516 MIL
23. Airtable
CEO: HOWIE LIU
SAN FRANCISCO, CA
EMPLOYEES: 270
FUNDING RAISED: $170 MIL
24. Zapier
CEO: WADE FOSTER
FULLY REMOTE
EMPLOYEES: 350
FUNDING RAISED: $1.3 MIL
25. Samsara
CEO: SANJIT BISWAS
SAN FRANCISCO, CA
EMPLOYEES: 1,350
FUNDING RAISED: $930 MIL
The Cloud 100
For the fifth straight year, Forbes, along with
Bessemer Venture Partners and Salesforce Ventures,
provides the definitive ranking of the world’s top
private cloud companies. These businesses, vetted
by 43 public cloud-company CEOs and execs, share
a few key traits: industry-leading sales and growth,
a high valuation and a strong culture. See the top
25 below. For the full list, methodology, profiles
and more, go to FORBES.COM/CLOUD100.The Anti-Facebook Cont.(^1) CEO is not a founder. (^2) Estimate courtesy of PitchBook.
Edited by Alex Konrad • Reported by Elisabeth Brier, Kenrick Cai,
David Jeans and Monica Melton