Forbes - USA (2020-10)

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FORBES.COM OCTOBER 20 20

Last year, Amy No-
vogratz gathered a seaweed farmer, an
oyster-hatchery owner, the creator of
a chip made from dehydrated salmon
skins, a grocery buyer, a restaurateur
and a reporter for a dinner party in
her Manhattan loft. As her guests sa-
vored arctic char poached in saffron
with heirloom tomatoes and a pis-
tachio pesto, she rose to explain the
fish’s provenance: Matorka, a farm in
Grindavík, Iceland, that raises its anti-
biotic-free fish on land in tanks using
geothermal energy.
Back in 2016, when Novogratz’s
Aqua-Spark fund invested $2.5 mil-
lion in it, Matorka was producing just
50 tons of fish a year. By the time of
that dinner party, it was selling 3,000
tons, including to celebrity chef Nobu
Matsuhisa and U.S. grocery delivery
service FreshDirect. When Covid-19
hit and Matorka’s restaurant sales
dried up, Aqua-Spark helped out with
a $750,000 bridge loan. “The brand is
back to a good place now,’’ reports No-
vogratz, who sees it growing to 6,000
tons by 2022—a “really good sweet
spot where you can keep production
controlled, know your market, know

L


Just Keep Swimming


By Chloe Sorvino Photograph by Jamel Toppin for Forbes

AMY NOVOGRATZ fought back from a brain tumor that could have killed her
to build the world’s largest sustainable aquaculture investment fund.

CONTRARIAN MONEY & INVESTING


Global Harvest
Amy Novogratz in her
New York loft in August.
A third of the capital for
her Netherlands-based
Aqua-Spark comes from
U.S. investors.
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