Global Finance - USA (2020-09)

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do from in front of a computer, such as listening to past confer-
ence calls with management and checking legal databases and
archives. If we find something interesting, we invest in “deep
due diligence,” which consists of an in-depth investigation and
undercover fieldwork to unearth the company’s skeletons. We
look at thousands of companies quarterly, but manage only a
couple of campaigns per year.

GF: Once the fund is happy with what it has found, what is its
next step?
Grego: The final part is publishing our findings and battling
with the company’s management. It usually ends up being very
confrontational.

GF: What success has Quintessential had thus far?
Grego: Of all the campaigns we have conducted against compa-
nies that we believed were fraudulent, we have put four com-
panies entirely out of business, and another four have been
injured severely. In all cases, every time we said anything against
a company, its board has kicked out the management, which
the authorities later prosecuted. In one case, they are serving
jail time right now.

GF: Do you have any advice for investors who are considering
adopting the strategy?
Grego: You have to be a bit crazy because it elicits a lot of
hostility from almost everybody—the shareholders and even
the regulators. Until you prove yourself right, you make the
regulators look like idiots, which is unfair since
they cannot prevent every fraudulent company
from going public. It is impossible to do since
there are too many companies. Regulators are
there to clean up after somebody shows them
the truth. In some countries, they do not like
us because of that. But in the US and other
countries, the regulators actually do like us.

GF: Will AI or other tech make the strategy
obsolete?
Grego: This cannot be made obsolete by tech-
nology. A lot of investment management is being
replaced with quantitative and algorithmic trading, but this is
based on real old-fashioned detective work, which is difficult to
outsource entirely to a computer.

GF: Have recent short-selling bans around the globe hampered
you in executing your strategy?
Grego: It has not affected it very much. We weren’t looking at
any companies affected by the short-selling bans. The Covid-
19 crisis has made it difficult, but not impossible, to travel and
investigate. ■

Shorting

For Health

Quintessential Capital
Management Managing Partner
Gabriel Grego explains why his
much-maligned “short activism” is
good for investors and markets.

Global Finance: How would you describe your firm’s “short
activism” strategy?
Gabriel Grego: It basically means looking for a fight with a
company that’s either committing a total fraud or where the
management team is breaking the law and committing serious
crimes that are hidden from the market. We look for opportuni-
ties where there is a suspicion that the company is misbehaving
and analyze it, sometimes for several months, until we extract a
critical mass of information that can prove our thesis or prove
that the company is misbehaving. We then publish our findings
suddenly and as loudly as possible to collapse the company’s
share price and start a chain reaction that typically brings regula-
tors and legal authorities to the table.

GF: Do you consider activist-shorting to be a
moral strategy?
Grego: Its beauty is that it eliminates bad apples
from the market and establishes deterrents to
those who want to be bad apples. Next time,
they will have to think twice about the risks
they could face. One day, out of the blue, we
could show up and try to put an end to them.

GF: How do you find likely candidates for the
strategy?
Grego: We have a network of people and
friendly funds, and are continuously scanning the media and
other sources for cases where a company might be hiding and
doing something illegal. We look very carefully every time there
is a very hot industry like bitcoin, cannabis or companies claim-
ing to be curing Covid-19. Any time there is an industry with
all that euphoria, it usually attracts bad people and fraud.

GF: Once Quintessential identifies a potential opportunity, what
comes next?
Grego: First, we do due diligence, which is everything we can

September 2020 | Global Finance | 11

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