$0'KDVOHGLQWKHLQWHJUDWHGJUDSKLFVFDWHJRU\LQWKHSDVWVRWKLVLVD
noteworthy shift in the balance. The chip underdog will have an opportunity to
respond, of course, with its next generation of processors, but Intel has taken
WKHOHDGIRUQRZ0DQ\UHVXOWVZHVDZLQRXU¿UVWWHVWVDUHDPRGHVW
LPSURYHPHQWRYHU$0'FRPSDUHGWRWKHKXJHOHDSRYHU,QWHO¶VRZQWK
Generation Core “Ice Lake” integrated-graphics performance, so there isn’t
necessarily an insurmountable gap to overcome.
Intel could use a win here, as it’s really struggled to keep up with the resurgence
RI$0'RYHUWKHSDVW\HDULQFRQVXPHUODSWRSDQGGHVNWRSVLOLFRQ2QERWK
IURQWV$0'¶VODWHVWSURFHVVRUVKDYHWRSSHG,QWHORQQRWRQO\FRUHDQGWKUHDG
count in some cases, but also on pure performance, and they often come at a
ORZHUSULFH2QODSWRSV$0'¶V³5HQRLU ́SURFHVVRUVDUHXQGHUFXWWLQJ,QWHOZLWK
this superior value proposition, making inroads in budget and some midrange
systems. Intel’s desktop CPUs have maintained an edge in single-core
performance for enthusiast gaming, so winning in integrated graphics can help
Team Blue double down on the “best for gaming” claim, for the time being.
- READY FOR GAMING ON YOUR NEW WORK LAPTOP?
This is an extension of the idea that Iris Xe will open up the gaming audience,
EXWLW¶VDVSHFL¿FHQRXJKXVHFDVHWKDW¶VZRUWKKLJKOLJKWLQJWRPDNHWKHSRLQW
Many professionals use company-provided (or their own) business laptops for
work, and in a year’s-plus time when Tiger Lake processors have been rolled out
DQGDGRSWHGWKHUHZLOOVXGGHQO\EHDÀHHWRIFDSDEOHJDPLQJPDFKLQHVLQWKH
hands of millions of users. This is a market Intel will be eager to maintain a hold
RQDQGLWFDQEHDQRWKHUIDFWRUZKHQIHQGLQJR̆$0'