available with curated music from personal
trainers. What’s more, there’ll be workouts
every week offered in a range of lengths and
disciplines to ensure users of all fitness and
experience levels can achieve their potential.
HELPING USERS GET BACK INTO FITNESS
Where Apple Fitness+ really comes into its own
is in helping beginners get back into the world
of fitness. It’s easy to fall off the wagon and
forget to exercise, seeing Apple’s activity rings as
pie-in-the-sky thinking rather than something
to aim for every day. Apple says that its Absolute
Beginner program built into Fitness+ will
coach the basics of movement and exercise,
helping users prepare for more intensive studio
workouts. Apple adds that most workouts don’t
require equipment, and those that do can be
done with any brand. Apple GymKit-enabled
machines will, of course, offer more functionality
alongside Fitness+, but they are not necessary
to get started. The idea, Apple says, is to
make fitness accessible and as engaging and
enjoyable as possible, and by working with
renowned trainers who are charismatic and
sympathetic, users should find it easy to shed
those extra pounds.
Apple has also made it clear that Fitness+ will
put privacy at the forefront of its operations. As
with all of Apple’s services, Apple Fitness+ will
protect personal data. Apple Fitness+ workout
recommendations are powered using on-device
intelligence rather than in Apple’s services, and
all workout data is saved to the Health app on
iPhone. What’s more, calories and workouts
aren’t stored alongside users’ Apple IDs, so users’
data is totally protected.