Apple has made no secret of the fact it wants
to expand its services division. Following the
launch of Apple Music in 2015, Apple has
introduced TV+, News+, and Apple Arcade,
revolutionizing the way we consume content.
This year, the Cupertino company is taking it up
a notch, adding to its $100 billion services arm
with Apple Fitness+ and Apple One.
TRANSFORMING THE WAY WE WORK OUT
The coronavirus has transformed the way we
work out and take care of our bodies, but the
online fitness revolution began far before 2020.
According to a recent report, digital fitness as
an industry subsector is now thought to be
worth an eye-watering $100 billion globally,
fueled by the rise of fitness applications and
hardware designed to push us to the next
level. That’s without mentioning the meteoric
growth of the smartwatch and, in particular,
the Apple Watch, which has single-handedly
changed the way we monitor our health and
think about fitness. Apple Watch not only offers
major convenience for checking notifications
and alerting us to workout progress, but it
quite literally has saved the lives of users.
In recent years, Apple has taken the Apple
Watch experience to the next level, making it
waterproof to track swim sessions, adding new
workout types via watchOS such as dancing and
yoga, and offering competitive workouts with
friends, encouraging us all to aim higher and
“close our rings.”
It was only a matter of time, therefore, that
the company would venture into even greater
territory in the fitness world. Rumored for
several months, Tim Cook and Co used Apple’s