September Event - a keynote traditionally held
for iPhone launches - to premiere a whole new
service offering from Apple: Apple Fitness+.
Designed to sit atop the foundations of Apple
Watch and watchOS, Fitness+ offers a new way
to work out and stay healthy at home. What’s
particularly interesting to note is, despite
Fitness+ looking like a kneejerk reaction
following the shelter-at-home orders around
the world following the COVID-19 outbreak,
Apple has been working on an expansion
into the world of fitness for a couple of years
now. Indeed, many tech analysts viewed the
service as well-timed for a work-from-home
world, but Apple’s Jeff Williams told journalists
that work started “quite a while ago” on the
service. Apple also confirmed that, when gyms
reopen, Fitness+ will work with compatible
gym equipment like smart treadmills, allowing
the company to adapt to changing times and
user environments.
Apple says the new service “intelligently
incorporates metrics from Apple Watch for
users to visualize right on their iPhone, iPad, or
Apple TV, offering a first-of-its-kind personalized
workout experience,” offering deeper
integrations and insights than competitors
such as Peloton, which lost more than $1.5
billion over Christmas due to an ill-judged
campaign. Apple Fitness+ is designed for
users of all backgrounds and experience
levels, offering access to studio-style workouts
delivered by inspiring world-class trainers
and underscored by motivating music from
renowned artists. What’s even more exciting
is that Apple Music can be integrated into
workouts, so users can listen to their favorite