songs and work out without feeling like they’re
doing so on their own.
Speaking of the new service, Jay Blahnik,
Apple’s senior director of fitness for Health
Technologies, said that the company was “so
excited to energize our customers with new
ways to get active and stay active with Apple
Watch,” and added that “diverse studio workouts
that are suitable for all ability levels, led by a
phenomenal group of unique trainers” would
help users take “working out with Apple Watch
to the next level with unparalleled engagement,
convenience, and inspiration.” It’s this level of
personalization that will undoubtedly allow
Apple to dominate the market when the service
launches later in the year.
Fitness+ will offer personalized recommendations
so that users can get into their next workout
quickly, whilst inspiring them to try new
things. Apple says that it uses a custom
recommendation engine that will consider
previously completed to suggest new options
that match the workouts users select most often.
Integration with Apple Watch means that, once
a user has started a workout on their iPhone,
iPad, or Apple TV, their watch will monitor their
progress and offer prompts. Apple also says that
metrics from Apple Watch will be shown on the
screen so users can check metrics, taking out a
common pain point of workout apps.
The new Apple Fitness+ experience will be
available inside of the new Fitness app on iOS,
and it will also be coming to iPadOS and tvOS.
The company has confirmed that workout
types such as Cycling, Treadmill, Rowing, HIIT,
Strength, Yoga, Dance, Core, and Mindful
Cooldown will be available from day one, each