Prince William has joined forces with renowned
British broadcaster and naturalist David
Attenborough to launch a new environmental
award Thursday, the Earthshot Prize, which has
grand ambitions to “incentivize change and help
to repair our planet over the next 10 years.”
The prize takes its inspiration from the
Moonshot challenge that President John F.
Kennedy set for the U.S. in 1961 to put a man on
the moon by the end of the decade.
William, who has been immersed in
environmental issues all his life, said the same
resources used to tackle the coronavirus
pandemic should be devoted to saving the
natural world.
“According to the experts, it really is the point of
no return,” he told Sky News. “We have 10 years
to fundamentally fix our planet.”