Don’t Forget PPC
Another way to maximize your search engine ranking is PPC or pay-on-
click. Organic SEO doesn't have any direct cost associated with this- you
use your website using keywords so that your website naturally and
systematically appears in front of your prospects, such as and when they
need it. PPC also does something similar, but it is priced. You set up a
campaign by creating ads that link to particular keywords, with the aim of
getting that Number 1 ranked position. Setting up and running a PPC
campaign can be a difficult task, especially if it's your first-however, a lead
generated from PPC is more likely to be buying by you.
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