Bloomberg Businessweek - USA (2020-11-02)

(Antfer) #1
65

THEONE BloombergPursuits November 2, 2020


Sound for any adventure, courtesy of
DemerBox. Photograph by Sarah Anne Ward

Tunes, To Go


THECOMPETITION



  • Theheavyweight
    contender,atalmost
    20 incheslongand
    12 pounds,is the
    $499JBLBoombox,
    withbothindoorand
    outdoorbassmodes.
    Simultaneously
    connecttwo
    Bluetoothdevices
    toachieveDJ-ing
    democracy.

    • Attheotherendof
      thesoundspectrum,
      UltimateEars’$100
      Wonderboom 2
      checksinatless
      thana pound.But
      its 13 hoursof
      batterylifeand
      newOutdoorBoost
      modearebuiltfor
      backyards,andit
      comeswitha handy
      hookforhanging.

      • The$69Anker
        SoundcoreFlare 2
        is only6 inches
        tall,butit brings
        outsizefestivity
        withitshaloof
        LEDlightsthat
        pulsetotherhythm
        ofyourplaylist.
        Thecylindrical
        shapeprojects
        360-degree
        surroundsound,too.






When a three-time
Grammy winner gets
so excited about a
speaker he decides
to buy the company
that created it, it’s
time to listen up.
In 2017 country
crooner Zac Brown
took a DemerBox
on a spearfishing
trip to Belize and
came back ready to
invest. No wonder:
The Bluetooth-
poweredDB2speaker
($349)offersmore
than 40 hours of
lithium-ion battery
life and 100 feet
ofrangefroma
boxthatweighs
only 5 pounds. Its
hard-shell, military-
grade Pelican 1300
case opens up to
stash your wallet
and keys, so it does
double duty as
an entertainment
system and a dry
bag. The two 3-inch,
8-ohm aluminum-
cone speakers are
offset by a retro-
looking selection of
colors (like Haast
orange, pictured) in
a bold rectangular
shape, so it stands
out in a category
awash in black and
gray cylinders.


THE CASE
A waterproof,
weatherproof
speaker doesn’t
have the same
novelty as it did
five years ago, but
that doesn’t mean
all boomboxes are
created equal when
it comes to a freak
rainstorm—or an
accidental dip
in the Jacuzzi.
DemerBox’s
DB2 isn’t the
lightest or most
portable of the
bunch, but it’s the
toughest, which you
wouldn’t necessarily
expect from the
playful design. As a
bonus, the company
prides itself on a
sustainable ethos:
Rather than ship
your speaker off to
a landfill if there’s
a problem, it will fix
it. There’s also the
option to pair your
model with as many
as six of its siblings
within the 100-foot
range, guaranteeing
club-level audio
no matter how
distanced you and
your guests may be.
$349; demerbox.com
Free download pdf