Bloomberg Businessweek - USA (2020-11-02)

INTENSE

Alongwithitsownsingle-originbars,

IndiChocolateinSeattle’sPikePlace

Marketmakesa four-servings’mores

kitwithmole-spicedmarshmallowsthat

havesmokyundertonesanda

hitofchile.$18;indichocolate.com

Haiti’sfirstand

onlybean-to-ba

chocolate,Askan

usesrapadou,

a locallygrown

unrefinedcane

sugar,inits90%

PerleRarebar.

It’sa morecompl

molasses-ykind

ofsweetnessth

suits“adult”tast

$6.75;askanya.h

Swapinnocuous

grahamcrackersfor

a chunky,salty-swe

pretzelshortbrea

fromPhiladelphia

LostBreadCo.It

sharpalkalibitean

burstsofcoarsesa

quicklygivewayto

mellower,maple-ri

sweetness.$12fo

eight;lostbreadco.c

67

PHOTOGRAPHS

COURTESY

COMPANIES

MARSHMALLOW CHOCOLATE CRACKER

CLASSICVanillamarshmallowsfromLake

ChamplainChocolatesaresimple

perfection:creamy,richlyflavored,and

handmadein10-poundbatches.$20

for5.25oz;lakechamplainchocolates.com

Therichnessof

GoodnowFarms’

single-origin

chocolatecomes

fromthecocoa

utterthatgoesinto

it.That’swhy

s newClassicMilk

r softenssoreadily

undera toasted

marshmallow’s

warmth.$12;

oodnowfarms.com

San rancisco’s andelionChocolate

is belovedforcocoaconfections,as

showcasedina 12-servingkitthathasthree

single-originchocolates.Butthechocolatier

makesitsownhoneygrahamcrackers

aswell.$50;dandelionchocolate.com

(Anda fewyoudon’t)

ByMatthewKronsberg

The S’more

You Know

It’sa deliciousbitofculinaryhistorythatthegrahamcracker

wasnamedaftera Presbyterianministerwhobelievedthatrich

foodscausedimpurethoughtsanddeeds.ThegoodReverend

Graham’schastecookiewouldbecorruptedinthe 1927 book

TrampingandTrailingWiththeGirlScouts, whichincludeda

recipethataddedtoastedmarshmallowandmoltenchocolate:

a s’more.Unfortunately,thetraditionalHersheybarsforsake

sensuousflavorsforchalkinessandone-dimensionalsweet-

ness,andthemajorcontributionsofthemarshmalloware

sugarshockandscaldedfingertips,thankstothenapalm-like

qualitiesofa half-carbonizedglobofgoo.Still,welovetheidea

ofs’mores,possiblymorethanwelovetheconfectionitself.

Herearenineways—includingthreethatcomepackagedas

kits—toupgradeyourfavoritepartofthebite.

OUTDOOR SPECIAL Bloomberg Pursuits November 2, 2020

IRREVERENT

XO Marshmallow of Chicago, a cafe devoted

to the fluffy stuff, specializes in zany flavors

such as “funfetti” with rainbow sprinkles.

Its strawberry and spicy chocolate varieties

have something extra, too: 10mg of CBD.

From $9.95; xomarshmallow.com

The most irreverent thing to do with

the chocolate in a s’more? Leave it out.

1927 S’mores Co. co-owner James Kelly

suggests topping the marshmallow

in the brand’s lemon-chamomile kit with

lemon curd. $18; 1927smores.com

Mrs. Hanes’ Moravian

cookies are hand-

rolled until they’re

wafer-thin, yet they

hold up heroically

to the inevitable

smushing of s’mores-

making. The buttery

black walnut cookies

are a winning combo

with chocolate and

marshmallow. From

$24; hanescookies.com

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