Apple Magazine - USA - Issue 469 (2020-10-23)

(Antfer) #1

AN AFFORDABLE SPEAKER -
WITHOUT COMPROMISES


At $99, HomePod mini might be the cheapest
smart speaker Apple has ever sold, but it’s still
more expensive than the Google Nest Mini
and Amazon Echo Dot, which although retail
at $49 apiece, are often available for less than
20 bucks during promotions like Prime Day. It’s
a bold move for Apple, but the company says
the amazing sound quality from the HomePod
makes it worthwhile. The new device offers
rich, detailed acoustics, and uses an advanced
computational audio technology to offer peak
performance, whatever you’re listening to. An
Apple S5 chip has been planted into the device
to analyze the unique characteristics of the
music and apply complex tuning models to
optimize loudness, adjust the dynamic range,
and control the movement of the driver and
passive radiators in real-time, meaning that its

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