Another area where Apple hopes to expand its
live entertainment offering is in music, and with
the launch of Apple Music TV, it’s made the first
step in taking TV+ to the next level.
Apple Music TV, which is free-to-air and available
on the Apple TV app in the United States, will
offer exclusive music video premiers, curated
music video blocks, as well as live shows and
events. Apple says that it also plans to introduce
chart countdowns and invite special guests to
the channel, bulking out its live entertainment
offering, tying in with Apple Music. Apple
premiered the new channel on Monday,
October 19, counting down the top 100 all-time
most-streamed songs in the United States. It
followed with a special to celebrate the release
of Bruce Springsteen’s “Letter to You” album with
an “all day Bruce takeover” featuring music-video