blocks of his most popular videos, an interview
with Zane Lowe, anchor of Apple Music’s radio
station, and a special live stream fan event. In
the months ahead, Apple will premier videos
every Friday, building upon the success of
Apple Music 1.
Apple was coy when asked about the new live
channel, but the fact Zane Lowe is involved
suggests the channel and Apple Music 1 - which
was previously known as Beats 1 earlier in
the year - will collaborate on future interviews
and live events. The collaboration could even
encourage the firm to relaunch its popular
Apple Music Festival, an annual series of
concerts in London. What the new channel
does, however, is end years of speculation that
Apple would expand its music offering, in an
area that has been dominated by YouTube and
VEVO for many years, and MTV before. Though
it’s possible to stream videos inside of the Apple
Music app, most consumers take to YouTube
or even Spotify to consume additional content
created for fans, but the channel could reverse
Apple’s fortunes and allow it to cement Apple
Music as a favorite in music.