What’s particularly interesting to note is that
Apple made no reference to documentaries,
despite investing millions of dollars into
exclusive musical shows for Apple TV+. Billie
Eilish, for example, signed with Apple to release
a feature-length doc “The World’s a Little
Blurry” in February, and the company has
already premiered Wiz Khalifa: Behind the Cam,
THE WIZRD, Chris: Live From Salle Pleyel Paris,
Apple Music Presents: Chris and Ed Sheeran’s
Songwriter. The company has also invested in
Carpool Karaoke: The Series and has greenlit a
documentary on Prince. Apple could choose
to use its Apple Music TV platform to premier
future documentaries or serialize documentaries
to encourage consumers to sign up to TV+
subscription service as it grows.
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