NOW SELLING ON...
ETSY:Multicoloured Bauble Christmas
Wreath by Suzy Newton, £ETSY: Christmas Wreath Robin Family
by Felt Me Up Designs, £NOTHS: Felt Ball Wreath by The
Original Pop Up Shop, £1
Style it out!For successful online sales,
always photograph your makes in situ
so potential shoppers can see them in
context. Take shots of your wreath hanging
on a door to set the scene and enable
customers to see it at its best.2
Long-lasting.Shout about the fact
that your indoor wreath can be
used year after year and can be left
hanging up in the home, or stored away
with the rest of the Christmas decorations.3
It’s never too early for Christmas.
Lots of people will have started their
festive shopping already, so have
your first batch of wreaths ready to sell to
those organised customers who shop from
autumn onwards.4
People love packaging... so wrap
your wreath well for a professional
finish. Items like these can easily
be damaged when sent in the post or if
shoved into shopping bags, so invest inWant to know the best way to sell your wreath?
Read our top tips to find out howspecial wreath boxes or make your own,
for an excellent shopping experience that's
guaranteed to be remembered.5
Word of mouth. There’s nothing like
a happy customer to generate more
sales. Create a buzz by getting your
customers to post photos of their wreaths
in their homes on your facebook page.
You could even offer a small prize or a
gift voucher to spend in your shop as an
incentive for people to get posting.6
Be child-friendly. Make sure parents
understand that your wreath is a
Christmas decoration, rather than a
toy and is not suitable for little fingers. Put
up a notice on your website or craft stall
to let buyers know that this product is not
intended for the use of children.7
Variety is the spice of life. The best
thing about handmade items is that
you can make each one unique. Vary
the ribbon, embellishments and colours tomake every indoor wreath a one-off. Make
sure you promote this fact so customers
know that they're getting something extra-
special when they buy from you.8
A wreath is not just for Christmas!
Let customers know that you can
make bespoke wreaths for weddings,
Easter or for babies' nurseries.9
It’s all in the name. Give your
hedgehog wreath a memorable title,
so people searching online can easily
find it, and to set it apart from all the other
designs out there.10
Provide as much info as
possible in your online listings,
so buyers understand the product
better. Include measurements and any
special care instructions.FELT IT
20 Craftseller