B U S I N E S S
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Edited by
James E. Ellis
BloombergBusinessweek November 9, 2020
How U.S. Colleges
Are Keeping China’s
Lucrative Students
● With travel thwarted, students
enroll at partner campuses in
Shanghai and other cities
Neveah Sun was looking forward to studying at
New York University this fall, majoring in psychol-
ogy and journalism while experiencing life in the
middle of Manhattan’s Greenwich Village. Instead,
the 19-year-old from the Chinese city of Suzhou
spends her days at a WeWork office in Shanghai
that NYU has converted into classrooms for a
new program catering to students who can’t get
U.S. visas because of Covid-19. “At first I thought
it was a little weird, but I’m getting accustomed
to it,” she says. “Also, we have a fantastic view.”
NYU can accommodate students in Shanghai
thanks to a joint venture it formed there in 2012
with East China Normal University. A separate
degree-granting institution with its own admis-
sions procedures, administrators, and almost
2,000students,NYUShanghaisharessomefac-
ultymemberswiththeNewYorkschooland
sendsmanyofitsundergraduates to study there
as exchange students. Now, NYU Shanghai is tem-
porarily home to more than 2,800 additional stu-
dents, most of them Chinese enrolled at the New
York campus but unable to travel.
Other parts of Asia have seen foreign universi-
ties set up campuses with local schools, commercial
companies, or investors in search of profit. But that