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BloombergBusinessweek November 9, 2020
care,profitwouldfollow,”thisperson
says.Whitcomb,whousuallyturneda
modestprofitatthehomes,decidedto
sellthemtoCareRitein 2017 amidthe
chain’sstatewideexpansion.
CareRite wasfoundedin 2011 by
entrepreneursMarkFriedmanandNeal
Einhorn,whohadbiggerambitions.
StartingwithhomesinNewYork,they
builta nationalnetworkthatreliedon
polishedmarketing—earlybrochures
promoteda “dynamicfusionofluxury
andservice”—and,atleastinTennessee,
costcutting,accordingtointerviews
with 29 currentandformeremploy
eesattheCareRitehomesinthestate.
AfterthecompanyboughtWhitcomb’s
homes,it eliminatedyearendbonuses
ofa fewhundreddollarsperemployee.
Ordersfor supplieswere trimmed,
sometimesleavingthebuildingsshort
onglovesandgowns.Nurseswereocca
sionallytoldtotapetogetherresidents’
colostomybags so they didn’t leak
becausetheydidn’thavetherightsizes
instock,saysAmandaShannon,a sup
plymanagerwhoworkedatTrevecca
forfouryearsbeforequittingin2019.
“Wewentfromhavingeverythingwe
neededtohavingnotenough,”shesays.
AsCareRitehasexpandeditsbusi
nesstoinclude 29 homesinFlorida,
NewJersey,NewYork,andTennessee,
someattorneysspecializingincases
ofallegednursinghomeneglecthave
become familiarwiththecompany.
“Whatweseeoverandoveragainis
thelackofstaffingandthelackofsup
plies,”saysCameronJehl,anattorney
inMemphis,who’sfiledatleastfive
lawsuitsagainstCareRiteinTennessee,
allegingthatcutbackscontributedto
residents’healthproblems.Oneofhis
suitswasfiledonbehalfofa womanat
BethanyCenterwhodevelopedbed
soresandalsofracturedherhipina
falllastyear.Inlegalfilings,CareRite’s
lawyershavedeniedallegationsofsub
standardcare.
AfterCareRiteacquiredTrevecca,
employeessayitslashedthebudget
to keepthefacilityclean,reducing
spendingonlinens,towels,andblan
ketsbymorethan50%.Nurse’saides
sometimeshadtocutoldsheetsinto
piecestousethemaswashclothsfor
residents.Meanwhile,severalhouse
keeperswerelaidoff,oftenleavingone
persontoclean 30 roomsona floor
duringaneighthourshift,whenbefore
there’dbeentwo.Workerssaythebuild
ingfellintodisrepair.Blanketsworeso
thinthata staffmemberrecallshold
ingoneupandreadingthetimeoffa
clockthroughit.Thelobbywasadorned
withbigpottedplantsandplushuphol
steredchairs,butthecreamcolored
carpetaccumulatedaneverexpanding
collectionofstains.
Few departments were asbadly
depleted as housekeeping. When
residentsaremovedwithina facility,a
standardpracticeamongnursinghomes
istodisinfecttheroomsthoroughly,
conductingwhatisknownasa “ter
minalcleaning.”Thisincludesspray
ingdownthemattress,scrubbingthe
surfaces, and swapping out the privacy
curtain.AfterTreveccastartedturning
uppositivecasesinlateApril,thehome
hadtomovedozens of residents around
to create isolation units. Employees say
that some of these moves happened
without the disinfection process, poten
tially exposing healthy residents to the
virus. “We didn’t have enough people to
do it,” says Daisy Shipp, who worked as
a housekeeper at Trevecca for 12 years
before leaving in May. “Sometimes the
mattresses wouldn’t get cleaned.”
Even though we now know the virus
is spread mostly through the air rather
thanonsurfaces,thefailuretodisinfect
roomsis a majormisstep,accordingto
infectioncontrol experts. “It’s a very big
deal,” says Dolly Greene, chief executive
officer of Infection Prevention & Control
Resources, which trains nursing home
workers. “The environment can be a
sourceoftransmission.”
TenmilesawayatBethanyCenter,
a twostory brick building capable of
housing 180 people, supplies were
stretched so thin that nurse’s aides
would scramble at the beginning of
each shift to gather up the few clean
towels they could find. Workers, such as
Woldemariam Fersha,
a nurse’s aide who
started there in 2005,
would come home
and complain about
it. “He was frustrated,”
says Yerom Eshete, his
wife. “They don’t pro
vide workers every
thing they need to
take care of patients.”
Another Bethany
Center aide, April
Avery, was assigned to
work the home’s isola
tion unit. But the bins
that were supposed to
contain gowns, gloves,
and other protective
equipment were fre
quently empty, she
says. Patients in the
rooms still needed
help, so aides would
simply go in and out
“They were putting me in danger, and I was
putting the residents in danger”
April Avery