Bloomberg Businessweek - USA (2020-11-09)

(Antfer) #1
67

ILLUSTRATION


BY


JAY


DANIEL


WRIGHT


CRITIC Bloomberg Pursuits November 9, 2020

President Rutherford B. Hayes hademb
temperance movement in his electionb
his first White House event in 1877,his
begged him to avert a diplomaticdisa
ter and serve wine. The dinner wasfo
Grand Duke Alexis, the Russian czar’s
son who’d enjoyed Champagne while
hunting with Buffalo Bill Cody ona
previous U.S. visit.
Theodore Roosevelt, however,wa
all too willing to accept free Champag
from Moët & Chandon for a statedinn
1902 honoring Prince Henry of Prussia
to launch the imperial yacht. Thepri
brother, the kaiser, had supplied aGe
sparkling wine and was not pleased.
Politics and wine can make forclu
ings, as detailed by the lavishly illust
strictly bipartisan Wine and the White
History. Written by Frederick RyanJr.
of the White House Historical Associati
delves widely, though not deeply, into
have chosen to highlight ceremonies,fo
and heavily promote the Americanwin
before the world viewed the U.S. asa s
It covers the full history of thep
Madeira fan George Washington—thoughhedidnt livein
the White House—to the present day.Thebiggestwineaficio-
nado was Thomas Jefferson, who servedbottlesfromFrance,
Germany, Hungary, Italy, Portugal, and Spain.
More than 100 menus from the past six decades are
included. The lists from Harry Truman’s term from 1949 to
1953, for example, illustrate how the effects of Prohibition,
exacerbated by World War II, had stunted American inter-
est in and knowledge of wine. At a dinner for Winston
Churchill, the White House paired Champagne with prime
rib rather than the rich red we’d expect today. When it
hosted Philippine President Elpidio Quirino, Champagne
was poured with the salad course, something few contem-
porary sommeliers would recommend. (The high acidity in

dressing makes dry sparkling wine taste flat.)
French wine was the norm for Presidents Eisenhower,
Kennedy, and Nixon. Even as California wines garnered public
attention in the early 1960s, Kennedy didn’t take any chances
when he hosted Soviet Premier Nikita Khrushchev in Vienna
with 1953 Mouton Rothschild. Today it goes for $1,800 a bottle.
Nixon, on the other hand, helped put California on the
global wine map. The first president to visit China, he toasted
peace with Premier Zhou Enlai with Napa’s 1969 Schramsberg
blanc de blancs. He also continued Kennedy’s sparkling-wine-
with-dessert tradition. The idea was to revive guests with
bubbles, but pairing 1961 Dom Pérignon with sweet, orangy
GrandMarniersouffléseems a waste of DP. Future presidents
would choose sweeter sparklers, such
asthe demi-sec Schramsberg crémant
heReagans often picked to accompany
sorbets.
Matching specific bottles with guests
iplomatic purposes took off under
sident Clinton, who hired the White
ouse’s first wine professional. The con-
ections were sometimes a stretch: At a
nner in 1996 for Irish President Mary
obinson, the menu highlighted win-
eswhose owners’ ancestors had emi-
edfrom Ireland.
book doesn’t weigh in on contro-
ofmore recent vintage, like when
entObama served a 2005 Quilceda
abernet from Washington state at a
2011 for Chinese President Hu Jintao.
thewine sold for $400, which some
ravagant during a recession. (The
paid $125 for it.) More sober observ-
that the executive branch should
erica’s best, regardless of price.
p is the only president to own a winery
enhis penchant for promoting his var-
f club properties, it’s notable that he
y ofhis Virginia-produced wines at an
e event. For a dinner in 2018 for French
PresidentEmmanuelMacron, he followed diplomatic norms
andfeatureda 2014Domaine Drouhin Laurene pinot noir from
anOregonwineryfoundedby a famous Burgundian family.
Less interesting among its 456 pages are the book’s many
photos of the White House glassware collection and transcripts
of presidential toasts. But it’s redeemed by Ryan’s retelling of
the role wine has played in our diplomatic history and the
inevitable political calculations involved in presidents’ picks.
And that includes the choice to serve none at all. For their
first dinner in 1877, President Hayes and his teetotaler wife,
Lucy, eventually opened six wines from the stash of Ulysses
S. Grant, the previous White House occupant. But those would
be the last. From then on, “Lemonade Lucy,” as she was nick-
named, offered guests and heads of state fruit juice instead. 

Wine and politics have
often blended in awkward ways
By Elin McCoy

What a


President Pours


bracedthe
bid,butat
sadviseeers
as-
or

as
gne
nerin
aand
ince’s
erman

umsypair-
tratedand
eHouse:A
., chairman
ion,thebook
howpresidents
osterdiplomacy,
ne industrylong
eriousproducer.
presidency,from
ughhedidn’tlivein

w
a
th
fruit
M
fordi
Pres
Ho
ne
di
Ro
eri
grate
The
versies
Preside
Creekca
dinnerin
Atthetime,t
deemedext
WhiteHouse
ersinsisted
showcaseAme
DonaldTrump
whileinoffice.Giv
ioushotelandgol
hasyettoserveany
official WhiteHouse
PresidentEmmanuelM

y

Free download pdf