The Economist - USA (2020-11-13)

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anceforventurecapitalwas39%;forprivatedebt,33%.Forlisted
assets,thebalancewasnegative.Privatemarketsareattheniche
endofassetmanagement.Onlyaround$4trnorsoisinvestedin
privateequity,abouthalfoftotalassetsunderBlackRock’sman-
agementalone.Butprivateassetsarewherethefeesare.Theques-
tioniswhetherperformanceandfeescanbesustained.
Ofseveralinfluencesbehindthegrowinginterestinprivateas-
sets,threestandout.Thefirstistheexampleofsuccessfulpio-
neers.Inthe1980sand1990stheendowmentfundsofa handfulof
bigAmericanuniversitiesshiftedmuchoftheirinvestedfunds
intoprivateassets.ThelargestretirementschemesinCanada,led
bytheOntarioTeachers’PensionPlan(otpp),havea similarap-
proach:runtheplanlikea business,payforgoodin-housefund
managersandinvestinlotsofprivateassets.Thismodelhasbeen
copiedbysovereign-wealthfundsinotherpartsoftheworld.The
intellectualleaderofsuchinvestingwasDavidSwensen,atYale.
He argued that,since life-insurance funds, endowments and
sovereign-wealthfundshaveobligationsstretchingfarintothefu-
ture,theycanaffordtotakea long-termview.Itishardtobere-
wardedfordiligenceinlistedstocks.Privatemarkets,incontrast,
areinefficient.Dataarehardtocomeby,assetsarecomplexand
trickiertoappraiseandwaitingforopportunitiestopayoffre-
quirespatience.Buttherighthomeworkbringsrewards.
Asecondfactorisdisenchantmentwithpublicmarkets.The
age-oldagencyproblemmeansthatinvest-
inginprojectswithanuncertainpayoffcan
be a career risk for managers of a listed
business. It is easier to explain corporate
strategy to a few committed backers than to
lots of shareholders. Founders of technol-
ogy firms who are used to getting their own
way often struggle in the glare of public
markets, and so prefer to stay private for as
long as they can. And the costs and hassle
associated with being a public company
have grown. The Sarbanes-Oxley act,
passed in 2002 in the wake of a slew of cor-
porate scandals in America, introduced
tougher disclosure and financial-reporting
requirements for public companies. The
regulatory requirements on private com-
panies are significantly lighter. And the
National Securities Markets Improvement
Act of 1996 made it easier to set up pools of
private investors. 
A third factor is changes to banking. The
growth of private debt is, in large part, a re-
sponse to the retreat of banks from lending
to midsized businesses and their private-
equity sponsors. Asset managers, starved
of yield in the government-bond markets,
are happy to fill the void. The bigger firms
will even take souring loans off the books
of banks looking to clean up their balance-
sheets. In 2017 pimco, the fixed-income
giant, led a buy-out of €17.7bn ($20bn) of
loans from UniCredit, an Italian bank.
There are likely to be more such deals in
Europe. China is another potential hunt-
ing-ground for distressed debt.
One of the fastest-growing areas of priv-
ate credit is direct lending to companies
which cannot (because they are too small)
or will not (for reasons of confidentiality)
tap the public markets. A private bond

mightbesoldtoonlya handfuloflenders,oreventojustone.Bor-
rowersmayfeelthattheyoughttoknowwhotheircreditorsarebe-
causetheymighthavetorenegotiatewiththem.Thatisthecase
forprivate-equityfirms.Specialistprivate-creditfundsalsooften
prefertobethesolefinanciersofa private-equitybuy-outifthey
likethetermsandjudgethebought-outfirmtobea goodrisk.They
mightevenbethecreditdivisionofa buy-outoutfitthathaslost
thebiddingwarfortheborrowingcompany.

Privatelives
Dotheresultsjustifythehype?Privateequityusesa lotofdebtto
makeitsacquisitions.Onesuspicionisthatallocationtoprivate
equityissimplya wayforpensionfundstogetaroundconstraints
onborrowingtoenhancereturns.Butthebuy-outindustryhasa
decentstorytotelloncapitalallocation.Theacademicliterature
findsthatprivate-equityandventure-capitalfundsmostlyaddop-
erationalnoustobusinesses.Theyinspirebettermanagement
habitsthaninentrepreneur-orfamily-ownedfirms.Buy-outslead
tomodestnetjoblossesbutbigincreasesinjobcreationandde-
struction.Theypromoteefficiencybytakingcapitaloff“sunset”
firmsandputtingit intomorepromising“sunrise”firms.
Andreturns?Assetmanagersareadeptatpresentingstatistics
inthemostfavourablelight.Dudmutualfundsareoftenquietly
mergedorfolded.Managerscanthenclaimthatmostoftheir

The EconomistNovember 14th 2020 Special reportAsset management 9

2


1

Frogs and princes


More and more capital is chasing fewer and fewer ideas

W


ho arethe heirs of Robert Flem-
ing, the 19th-century Scot who saw
that America was the coming place to put
risk capital? The venture capitalists of
Silicon Valley have the best claim. The
businesses that loom largest in public
equity markets—Amazon, Apple, Face-
book, Google, Tesla and the rest—were
nurtured by vcs. Venture-backed com-
panies account for around a fifth of the
market capitalisation of public com-
panies in America and almost half their
research spending. The funds that un-
earth such gems stand to make pots of
money. vcs have on average (an impor-
tant qualifier) beaten the public market
net of fees over the long run.
Most firms that receive vcfunding
fail. But the winner-takes-all nature of
technology markets means those that
succeed often do so extravagantly. The vc
industry is at the frontier of capital allo-
cation. The typical investor has to kiss a
lot of frogs to find a prince (or even a
decent-looking frog). The average vcfirm
screens 200 targets, but makes only four
investments, according to a study in the
Journal of Financial Economics. Part of the
added value, say its authors, is to im-
prove the governance of startups and
keep a watchful eye on management.
No wonder pension schemes, sover-
eign-wealth funds and mutual funds are

competing to write big cheques for Sil-
icon Valley’s next generation of stars. But
unlike the railways, brewers, distillers
and mines of the Fleming era, today’s
new firms have no great need of capital.
A young technology firm can rent com-
puting power from the cloud, download
basic software from the internet and use
a range of cheap, outsourced services to
help it grow. Startups are staying private
for longer. When they list, it is because
the founders need to cash out or (as with
the latest rash of tech ipos) when the
money on offer in the public markets is
simply too good to turn down. It is not to
raise capital for the business.
Very few new firms turn out to be
world-beaters. Good ideas are scarce. But
vcfirms that have succeeded in the past
may have an edge in finding them. A
study by Morten Sorensen finds that
companies funded by more experienced
vcs are more likely to succeed. And
sourcing the best entrepreneurial talent
is more important to success than the
development of that talent.
In this sense the best venture-capital
firms resemble elite universities. Be-
cause the brightest turn up at their door,
they are able to charge the highest fees.
And those fees are mostly for the accredi-
tation and the social networks that the
institution can offer.
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