Bloomberg Businessweek - USA (2020-11-16)

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© 2020 Wells Fargo Bank, N.A. All rights reserved.

Deliveringresults

Unsure ofhowlongtheemergencywould

last,thecompanywantedtobolsterits

cashreserves.Inlessthana month,Wells

Fargoarrangedforaprivateequityfirmto

invest$200million.

InJuly,asmanyoftherestaurantswere

reopening,they were keeping90%ofthat

newrevenue.“We have thepeaceofmind

thatwe’llbeabletoweatherthestorm,”

saysPresidentDavidGordon.

A cashinfusion

Whenthepandemicbegan,thecompanyhadto

suspendon-premisediningandfurlough40,

staff.Butitpaidtheirhealthinsurancepremiums,

andprovidedstaffwithacomplimentarymealdaily.

Feedingthefurloughed

Vikram Bhardwaj

Head of Consumer and Retail M&A

Wells Fargo Corporate & Investment Banking

Thathelpedthecompanyexpanditstakeaway

anddeliverybusiness.Thanksinpart toan

exclusivepartnershipwithDoorDash,by July,

off-premiserevenueshaddoubled,toan average

of$4 millionannuallyperrestaurant.

Finding the right investor

is about more than just

cash – it’s about a partner

to work with long term.

“

A sweet finish

TheCheesecake Factory’s 200+ restaurants are known

fortheirencyclopedicmenus of 250 items – plus 30

varietiesoftheirnamesake dessert.

Something for everyone

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