The problem with advertising
these days is that it is too
focused on sales. For an ad like
this one to be
considered
successful,
it has to
first get your
attention and
then provide
you with some-
thing so amazing
— like a set of
features or unique
selling points or
a solid promise
— that you’ll put
down the magazine
you are reading
and rush to the store
to purchase the product. To help
increase the chances of this
happening, some ads include a
“call to action” feature, which
is a gimmick so ridiculously
unbelievable — like buy one and
get 197 free — that you don’t
have any choice but to put down
the maga-
zine you
are reading
and rush to
the store to
purchase the
product. Good
thing that
this ad for
Oatgurt* isn’t
like all those
modern ads. It’s
only interested
in providing you
with an oversized
cute visual of the
package, an over-
promising headline, a totally
nonsensical call to action but-
ton and an asterisk with a side
note to tell you what the product
actually is.
*As a side note, Oatgurt is not yogurt, because yogurt is made with dairy and has no oats, while Oatgurt is made with oats and has no dairy.