annual_report_2019_en

52 Huawei Investment & Holding Co., Ltd.

Device Business

In 2019, our Consumer BG continued to focus everything we do on consumers. With a fully connected, intelligent

world fast approaching, we are committed to delivering an inspired, intelligent experience to consumers across all

devices and scenarios.

We have further optimized our Seamless AI Life strategy and made explosive innovations in core technologies. As

a result, our reputation is growing among global consumers, and we have reinforced our position as a premium

brand.

In 2019, revenue from our consumer business was CNY467,304 million, representing a year-on-year increase of

34.0%. In addition, our monthly active users exceeded 600 million worldwide.

The Seamless AI Life Strategy and Related Substantial Progress

Based on the Seamless AI Life strategy, we are

continuing to innovate in our core capabilities to

improve our smartphone experiences while actively

exploring the expansion of our non-smartphone

products including PCs, wearables, and smart screens.

Thanks to our unique innovations, we have won high

acclaim across the market.

Smartphones: In 2019, we shipped more than 240

million Huawei and Honor smartphones, up more

than 16% year-on-year, and shipments of our 5G

smartphones exceeded 6.9 million units. According to

reports from market research firms IDC and Strategy

Analytics, Huawei and Honor smartphones together

occupied 17.6% of the global market share in 2019,

meaning we have maintained our position as the

world’s second-biggest smartphone brand. In addition,

we hold the largest market share in 5G smartphones.

The HUAWEI P30 Pro features a SuperZoom Lens fitted into the ultra slim chassis, which supports 5x optical zoom, 10x hybrid zoom,

and 50x digital zoom. The lens uses a prism to bend light at a 90-degree angle, enabling users to see farther.

10X

3X

20X

5X

50X

1X

In 2019, the Consumer BG continued adhering to
the “1 + 8 + N” Seamless AI Life strategy, where: “1”
represents mobile phones; “8” represents tablets, PCs,
VR devices, wearables, smart screens, smart audio,
smart speakers, and head units; and “N” represents
ubiquitous Internet of Things (IoT) devices.

This strategy is driven by HarmonyOS and HiAI, with
which we are able to support collaborative innovation
within our HiLink smart home ecosystem and Huawei
Mobile Services (HMS) ecosystem and deliver better
hardware and software experiences to users. This
enables interconnection and capability sharing among
all devices in all scenarios, including smartphones. The
strategy allows our consumers to enjoy an intelligent
experience that seamlessly shares data and shifts
between different scenarios and different types of
devices.