Men's Health - UK (2019-07)

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ritish summer has a

reputation for being... shall

we say temperamental?

But recent form suggests

otherwise. This time last year,

temperatures were three degrees

hotter than the yearly average,

peaking at 33°C, and all predictions

point to more of the same in 2019.

But attitudes are slow to change.

We still think that sun on home soil

is to be worshipped. What harm

can it do? This is only Britain, after

all. Well, the answer is lots of harm.

The British Skin Foundation reports

that there are at least 100,000 new

cases of skin cancer every year,

killing more than 2,500 people.

Not only that, the World Health

Organisation attributes nearly 90%

of all visible ageing to sun exposure.

A simple fix can, however, be

found on your basin, as a new class

of moisturiser brings powerful

sun-protection factor (SPF), as well

as anti-ageing properties, to your

daily regimen. Here, the experts

from the Good Housekeeping

Institute – armed with the results

of lab tests and a trial involving

112 people – present the creams

that have risen to the top.

STEP OUT OF LINES Advanced Day Total

Protect truly hones in on the brief. It offers

five-star UVA and SPF 30 protection,

while antioxidants and anti-pollution

ingredients combine to help prevent the

visible signs of ageing and reduce the

appearance of fine lines and wrinkles.

It’s got it all, supposedly.

EXPERT VERDICT Most of the testers

gave this cream’s non-greasy, fast-

absorbing and lightweight texture their

seal of approval, but only 60% thought

their skin looked brighter after two

weeks. However, 78% said that the subtly

fragrant moisturiser had left them with

smoother and firmer skin after use.

QUICK FIX Not only does this protect you

from harmful UVA and UVB rays, but it

also contains some potent ingredients

to improve your skin’s elasticity, reduce

wrinkles and minimise pore size. It claims

to do all this and leave your skin hydrated.

Plus, it’s fast-absorbing to keep your

time in front of the mirror to a minimum.

EXPERT VERDICT Some testers enjoyed

this cream’s rich texture, but others felt

that it was too heavy and greasy. All

agreed that the moisturiser left their

skin feeling softer, and 83% said that

they would continue to use it. Only

57% of testers, though, experienced

an improvement in wrinkles.

SAVE FACE

IN THE HEAT

OF SUMMER

UV damage is the top

cause of skin ageing.

We shine a light on

the best-in-class

creams that will help

turn back the clock

BASES COVERED 83/100

Medik8 Advanced Day Total Protect

£55 medik8.com

Performance (^) ••••••••
Design (^) ••••••••
Ease of use •••••••••
SMOOTH TALK 82/100
Kiehl’s Powerful Wrinkle Reducing
Cream £47 kiehls.co.uk
Performance (^) ••••••••
Design (^) •••••••••
Ease of use ••••••••
42 MEN’S HEALTH