Some companies are hesitant to integrate email newsletters into their inbound marketing
strategy. They may argue that email newsletters are time consuming and don’t offer
enough ROI. Maybe they feel that Instagram is glossier and Twitter is flashier when it
comes to attracting and retaining new business. However, by disregarding the power
of email marketing done correctly, companies are missing out on one of the most
successful components of a winning marketing strategy. In 2019, 80% of marketers
reported an increase in email engagement. So, where do you start?
Enter: your email newsletter.
An email newsletter not only increases your audience’s understanding and knowledge
of your organization, but when done correctly, is a cost-effective business boost.
Now that you’ve decided you want to kickstart an email newsletter campaign or
revamp your old newsletter, read on for our best practices to get your email
newsletter up and running. In this ebook you will choose which type of newsletter
is best for your company, design and optimize your newsletter, and get inspired
by the most successful newsletters out there. Let’s get started!