Time - USA (2020-11-30)

(Antfer) #1

73


FOOD & DRINK


A SUSTAINABLE SUBSTITUTE


Impossible Pork
The world’s most-
consumed animal protein
is pork—and its farming
results in a slew of
environmental issues,
including pollution due to
swine waste. Impossible
Foods, which wowed the
world with its rendition of
a burger in 2015, aims
to tackle these issues
with a plant-based pork
substitute, Impossible

Pork. Previewed at CES
2020, Impossible Pork
is made from soy and
said to taste uncannily
like the real deal.
While the favorable
environmental impacts 
of a pork alternative
are clear, plans for a
commercial rollout
of Impossible Pork
are still in the works.
—NADIA SULEMAN

CONSUMER ELECTRONICS


KID-PROOF STORAGE


KEEP


Philip Wilkins has used
cannabis to treat his
epilepsy ever since it
became federally legal
in his home country of
Canada. But with three
kids under the age
of 5, Wilkins worried
about how to store his
medicine so his kids
couldn’t find it. So he
created KEEP, the first
smart-storage device
specifically designed
for cannabis and
prescription medicine.
The device ($249) is

biometrically locked
and connected to an
app on your phone,
which will alert you if
someone tries to open
it. KEEP also features
temperature and
humidity controls, and
a hermetic seal. With a
sleek, discreet design,
KEEP hides in plain
sight. “People don’t
want to feel like they’re
17 in their parents’
basement,” Wilkins
says. “They’re adults.”
—MADELEINE CARLISLE

BEAUTY


A MADE-TO-ORDER


MANICURE


ManiMe


Professional gel manicures
typically mean longer-lasting
and chip-proof paint jobs, but
they can also entail spending
an hour at a salon, a time-
consuming process that can
seem especially daunting in
the midst of a pandemic. What
if you could get the same
results while at home? That’s
the promise of ManiMe. Users
upload photos of their nails to
the company’s website, which
uses 3-D modeling technology
to create made-to-order
gel-polish stickers to fit their
nail beds. To get the manicure,
just peel off the sticker, press
it onto your nail, then file away
any excess. That’s it—no drying
time and no smudging. Each
manicure is meant to last two
weeks; when you’re ready for
the next one, simply peel off
the sticker. Sets start at $15.
—CADY LANG


AR & VR


AR-GUIDED SURGERY


Augmedics xvision
It all started when Augmedics CEO
Nissan Elimelech got a superhero-
inspired idea: Wouldn’t it be cool if
surgeons had X-ray vision? Several
years of R&D produced the next
best thing: xvision, a headset
that uses augmented reality to
turn a patient’s CT scan into a 3-D
visualization that helps guide a
spinal surgeon through operations
in which every millimeter counts.
The headset superimposes a 3-D
image of a patient’s spine over their
body, allowing surgeons to (almost)
see what’s under the skin without ever
looking away from the operating table.
Cleared by the FDA in December 2019,
the device is already in use at top U.S.
hospitals like Johns Hopkins and Rush
University Medical Center.
—JAMIE DUCHARME
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