Newsweek - USA (2020-11-27)

37

In these

anxious

times,

Newsweek

,

and

BrandSparkkk®

reveal which

pp

brands

consumers

TRUSTmost

asked what we care about when we shop, most of us might cite price or quality
or variety of choice. But what we’re always looking for, I think, is a brand we can trust. ¶ That’s why
Newsweek partnered with BrandSpark, a leading market research firm, to create this list for our read-
ers. The BrandSpark Most Trusted Awards (BMTAs) is America’s most comprehensive award program
focused on trust in consumer brands, service providers and retailers. Over 10,000 shoppers partic-
ipated in the 2021 Services & E-commerce edition, and 84 service and ecommerce categories were
included. These awards are 100 percent consumer-voted by real category shoppers and customers.
¶ Market research professionals at BrandSpark manage the study. Shoppers voted on the BM-
TAs as part of the BrandSpark American Trust Study meaning that each BMTA winner has access
to detailed research on who trusts their brand and why. ƠNancy Cooper,Global Editor in Chief

Illustrations by RINAT KHAIRITDINOV