Newsweek - USA (2020-11-27)

METHODOLOGY
The polling of category
shoppers is conduct-
ed via online survey
following regular
market research best
practices. All voters
are screened for par-
ticipation in the spe-
ciɿc category in order
to vote by naming
(unaided) the brand
they trust most.
Respondents are
recruited via per-
sonal invitation from
multiple panel sourc-
es and weighted to
a national proɿle
to ensure a broad
sample representing
a true cross-section
of American adults.
Respondents can
only contribute one
response per cate-
gory and there is no
path for any brand to
direct respondents
to the survey to in-
ʀuence the results.
The highest share
of citations as Most
Trusted brand in
each category de-
termines the winner.
The margin of victory
over the runner-up
brand must exceed
3 percent or a tie
is declared. Brands
must exceed a
minimum threshold
of citations to be
declared a winner.

38

ƾ Ơ Gold ƾ Ơ Silver ƾ Ơ Bronze (Two of the same color indicate a tie)

EʝCOMMERCE

Outdoor Gear

ƾ Amazon

ƾ REI

Pet Food

& Supplies

ƾ Chewy

ƾ Amazon

Sporting

Goods

ƾ Amazon

ƾ Dick's

Sports & Fitness

Nutrition

ƾ Amazon

ƾ GNC

Women’s

Activewear

ƾ Amazon

Women’s

Lingerie

ƾ Victoria's Secret

ƾ Amazon

Athletic Shoes

ƾ Amazon

ƾ Nike

Bedding

& Linens

ƾ Amazon

ƾ Bed Bath & Beyond

Books

ƾ Amazon

Contact Lenses

ƾ 1-800 Contacts

Cosmetics

ƾ Amazon

ƾ Ulta Beauty

ƾ Sephora

Craft Supplies

ƾ Amazon

ƾ Michaels

ƾ Hobby Lobby

ƾ Joann

Electronics

ƾ Amazon

ƾ Best Buy

General Goods

ƾ Amazon

ƾ Walmart

Glasses/

Prescription

Eyewear

ƾ Zenni

Grocery Delivery

ƾ Amazon

ƾ Walmart

ƾ Instacart

Grocery Pick-up

ƾ Walmart

Health & Wellness

ƾ Amazon

Home Décor

& Furnishings

ƾ Amazon

ƾ Wayfair

Home Exercise

Equipment

ƾ Amazon

Home Improvement /

Renovation

ƾ Home Depot

ƾ Lowes

Home Ofɿce

Furniture

ƾ Amazon

ƾ Ofɿce Depot

ƾ Staples

Men’s

Activewear

ƾ Amazon

ƾ Nike

Ofɿce

Supplies

ƾ Amazon

ƾ Staples

ƾ Ofɿce Depot