108 ❯ Step 4. Review the Knowledge You Need to Score High
consumption of domestic output (real GDP) falls along the AD curve. This is seen as a move
ment from points a to b in Figure 9.1.
AD
Real GDP
Price
Level
a
b
Figure 9.1
Figure 9.2
• Aggregate demand is not the vertical or horizontal summation of the demand curves for
all microeconomic goods and services.
• AD is a model of how domestic purchasing changes when the aggregate price level
changes.
Changes in AD
Since AD is the sum of the four components of domestic spending [C, I, G, (X - M)], if
any of these components increases, holding the price level constant, AD increases, which
increases real GDP. This is seen as a shift to the right of AD. If any of these components
decreases, holding the price level constant, AD decreases, which decreases real GDP. This
is seen as a shift to the left of AD. Figure 9.2 illustrates these shifts in AD.
AD1
Real GDP
Price
Level
AD2
AD3
Increased AD
Decreased AD
This is a preview for policy to manipulate the macroeconomy. If you want to stimulate
real GDP and lower unemployment, you need to boost any or all of the components of
AD. If you feel AD must slow down, you need to rein in the components of AD. Policies
are tackled in more depth in the next chapter, but for now we’ll take a quick look at some
variables that can increase C, I, G, or (X - M).