THE VERDICT
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to formulate better quit plans. Florence doesn’t have enough clinical cognitive–
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The script is also on a closed loop (I know, because I tried it several times
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delivered, machine learning-based healthcare has got to be rooted in
personalization. It also requires proven research, while deploying sophisticated
socio-emotive H2M (Human to Machine) behavioral science.
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scripted conversation and delivering a plan (or a toll-free helpline). Florence
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smoke. Talk therapy works, because it’s good to talk when the going gets tough.
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and, I’m sure, will improve over time.
THE BACKSTORY
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for Non Communicable Diseases, at the World Health Organization in Geneva.
PCMag: How did this partnership between Soul Machines and the
WHO come about?
Jaimie Guerra/WHO: Early on in the pandemic, WHO research showed that
smokers are at higher risk of developing severe disease and death from
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quit. We were acutely aware that health workers were overwhelmed, and
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solution that would engage people, pique their interest, and be available in their
home 24/7.