JG: It’s very early days in this initiative, but we expect
she will launch people on their path to quitting. WHO
measures cessation at six months of a person being
tobacco-free. This is because it often takes people
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resources they need. This is where Florence comes in, to
empower ‘quitters’ with the resources and information
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their addiction.
Finally, what’s next for Florence?
JG: Right now WHO and partners are focused on
scaling the experience to reach more of the 1.3 billion
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mean Florence will provide WHO’s public health advice
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Chinese.
This is where
Florence
comes in, to
empower
‘quitters’
with the
resources and
information
to quit.PC MAGAZINE DIGITAL EDITION I SUBSCRIBE (^) I DECEMBER 2020